Making User Insights Part of Everyone's Workflow

Since February, Mews has radically restructured its R&D: 500+ designers, PMs, and engineers now work around personas instead of product sections.

The goal? Amplify end-to-end product ownership and deliver better user experiences.

The challenge? Clarifying ownership and staying aligned. As a service designer in Design Ops, Marina will bring insights how how the experience helped to to bridge gaps, create a unified vision, and guide teams through this transformation.