Speaker — Hatch 2025
Marina Rico
Senior Strategic Service Designer at Mews
Marina Rico is currently working as a Senior Strategic Service Designer at Mews, shaping the future of hospitality technology. With a mixed background in design, innovation, and business, she has experience in both startups and large organizations, previously pioneering adidas HQ’s first Service Design team and spending over seven years at Designit’s Madrid and New York studios. Marina blends storytelling, illustration, and facilitation to drive user-centered experiences and organizational change: focused on making an impact where design meets strategy.
