Designers know the industry is shifting — but do they know *why*? In this keynote, Ryan Scott goes beyond the usual headlines to unpack the hidden macroeconomic forces driving change across the design world. From post-pandemic inflation to the end of zero-interest money and global trade tensions, Ryan connects the dots between high-level economic shifts and the real-world challenges designers face in their careers. This is a talk for designers who want to see the full chessboard — and make smarter moves because of it.