The printing press commodified the creation of words, flooding the world with content and raising the value of editors and critics. Today, AI is doing the same for design, making it easy to generate endless outputs. In this new era of abundance, taste becomes a competitive advantage. This talk explores how curation, craft, and a strong point of view will define the next generation of product builders. In a world of commodified creation, those who know what should exist, not just what can, will win.