Main stage — 2025
Don't trust the Process
The design industry has spent years perfecting our processes – double diamond, wireframes, design systems. But AI is changing everything.
As a Product Designer at Anthropic and former Director of Design at Figma, Jenny has seen how our industry's shifted in the past few years and how much AI is speeding that up now. I'll share how embracing high-fidelity prototyping, trusting intuition over process, and getting comfortable with rapid changes leads to better products. We'll explore why these approaches feel uncomfortable (they should!), and why that discomfort is actually a sign we're moving in the right direction.

