The rapid expansion of Generative AI is forcing a paradigm shift in how people interact with technology. The window is rapidly closing for us to take a thoughtful and collective approach to evaluate what interaction design should look like in this new medium. How do we remain human-centered as AI becomes more agentive? How must our approach to trust, friction, and personalization adapt? Design is more important now than ever—but how do we evolve? Emily will share her observations on designing with and for AI, emerging AiUX patterns, and how this trend is reshaping our discipline.

About the speaker

Emily Campbell,
Product Design Leader at Shape Of AI

Emily is product design leader and advisor, currently focused on helping companies establish AI design as a core discipline through shared principles, patterns, and practice. With a background in economics and research, she combines a deep understanding of behavioral incentives and systems thinking with 15-years of experience honing her craft in digital design.

Emily has led design and research at Vendr and BookClub, consulted and coached design teams at Fortune 100 companies as a senior member of InVisions’ Design Transformation group, and shaped experiences used by millions of people over her career. She stays curious by getting outside as much as possible, staring at clouds, and hanging with her kids (who insist that she is very cool.)

You probably have seen her website Shape of Ai online, where her community explores how patterns and experiences will evolve in a world shaped by Artificial Intelligence.