Speaker — Hatch 2024
Luiza Demasi
Senior User Experience Researcher at Spotify
With a background in business, experience design, and education, Luiza sees design as a tool to mediate the human experience. She fosters a balance of rigor and pragmatism in her department at Spotify, where she operates as a strategic User Researcher. Today she specializes in the B2B space of Experimentation and Analytics Tooling. Previously, she worked as a User Researcher at Wise, where she influenced how people around the world deal with online money transfers.
