In the era of AI, UX design is undergoing an unprecedented transformation. In this talk, Jascha will share learnings and practices from developing AI-powered features at Booking.com.

These insights will illustrate how AI is impacting the role of UX design and highlight the unique opportunities it holds for improving user experiences. To fully capitalize on its potential, this talk will address the new skills and forms of interdisciplinary collaboration that designers should embrace in the dynamic landscape of AI-integrated design.